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ORGANIC IS
MANNERS

We believe in an ethic, organic way of living. There is a Japanese word, saho, that combines the ideas of faith and elegance, engagement and beauty, responsibility and manners.

In Japan, people treat each other with respect when interacting, placing importance on courtesy. Valuing courtesy is also a part of the manners (saho) that let people live enjoyably with each other.
As indicated in words like “demeanor,” certain rules exist for behavior and etiquette. Following these rules leads to pleasant living and beautiful gestures.

We believe that courtesy and manners in everyday living are what enhance people’s lifestyles for a comfortable, organic life.
SaFo expresses perfectly the concept behind each item of the brand, encouraging a more careful and refined attitude on our ways of consuming. Using exclusively hand harvested high quality organic textiles, all products have a delicate texture and a soft touch.

ORGANIC TEXTILE

In our aim to create a true global brand, we acquired Global Organic Textile Standard (GOTS) international organic certification from the global certification organization ECOCERT, soon after the release of the standards.
The acquisition of GOTS certification demonstrates that traceability is ensured in all processes, ranging from raw materials to the products, and that the absence of harmful substances and chemicals has been confirmed, for safety and peace of mind.

We are one of the few bedding companies in the world to have acquired GOTS certification.

FACTORY

Otoyo town in Kochi. SaFo’s factory is located in a peaceful mountain area.

Organic cotton that has just arrived from the production factory.

Staff unravels organic cotton by hand.

Fluffy organic cotton before being processed.

A thin sheet of organic cotton is molded.

Several sheets of organic cotton are layed together, one on top of the other.

Staff piles up many sheets of loosened cotton to form a soft futon.

A view of the factory: In the back, cotton is loosened and in the front the finished batting is inserted into the futon fabric.

Sewing process that fixes the batting of the futon.

The edges of the finished futon are sewn with tape.

Pillow covers and sheets are sewn.

Our GOTS certificate established by French organic certification organization ECOCERT.

Cotton fabric illuminated by black light. All the finished fabrics are checked by the factory's black light inspection to see if they contain other synthetic fibers.

PRODUCTS

Organic bath towel

Material : 100% organic cotton
Size : 70x140cm

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* Delivery only in Japan

Organic long towel

Material : 100% organic cotton
Size : 34x120cm

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* Delivery only in Japan

Organic face towel

Material : 100% organic cotton
Size : 34x85cm

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* Delivery only in Japan

Organic wash towel

Material : 100% organic cotton
Size : 34x34cm

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* Delivery only in Japan

This organic towel developed in line with hotel standards has both a solid feel and a soft texture.
It absorbs water efficiently with one wipe without leaving a fluff.
With its sturdy reinforcement stitches at the four corners, the towel has been designed to be washed everyday as a durable and long lasting product.
It is a safe and secure product with a particular focus on non-fluorescence, non-dyeing, and non-bleaching.
This towel will match both hotel and home use.

Organic pillow

Material : 100% organic cotton
Size (R) : 35x55cm / 0.5kg
Size (L) : 43x63cm / 0.7kg

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* Delivery only in Japan

SaFo pillows are made of non-fluorescent, non-dyed and non-bleached organic cotton for both fabric and stuffing.
As it uses cotton with excellent water absorption capability, you can use it without fear of night sweats. If you are concerned about the humidity, expose the pillows to sunlight to make them dry quickly.
The smooth texture of the cotton will softly wrap your head for a comfortable daily use. The R size is a small organic pillow that we recommend for smaller bodies and the L size is a standard size comfortable organic pillow.

*Please use it together with the "organic pillow cover" sold separately.

Organic pillowcase

Material : 100% organic cotton
Size (R) : 35x75cm
Size (L) : 45x85cm

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* Delivery only in Japan

Designed to be simply handled, pillow covers are light and soft, does not wrinkle and are easy to wash. The raw material, organic cotton, is free of harmful chemicals even during the production process.
The R size is a slightly smaller cover for pillows, designed as an envelope (hotel type) without a fastener. It can be set neatly by inserting a pillow inside the cover and sliding the mouth along the tall edges.
The L size is a cover for a standard size pillow. It is designed as well as an envelope (hotel type), without a fastener. It can be set neatly by inserting a pillow inside the cover and sliding the mouth along the tall edges.

Organic covering for shiki-futon

Material : 100% organic cotton
Size (S) : 105x210cm
Size (SD) : 120x210cm
Size (D) : 140x210cm

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* Delivery only in Japan

Bag-type organic shiki-futon cover with a fastener on one side that is easy to zip. Light, soft, wrinkle-resistant and easy to handle, it can be washed frequently. The raw material, organic cotton, is free of harmful chemicals even during the production process.

Organic shiki-futon

Material : 100% organic cotton
Size (S) : 100x205cm / 3.5kg
Size (SD) : 120x205cm / 4.2kg
Size (D) : 140x205cm / 4.8kg

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* Delivery only in Japan

An organic cotton futon that is praised by soft futon lovers. The fabric used meets high level mite-proof specifications and does not easily generate dust. It is especially recommended for people with a sensitive skin. The cover has excellent moisturizing properties, moderate breathability and adhesion, and wraps your body warmly. SaFo futon cover is made of non-fluorescent, non-dyed and non-bleached organic cotton for both fabric and stuffing.

Organic bed sheets

Material : 100% organic cotton
Size (S) : 150x270cm
Size (D) : 180x270cm

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* Delivery only in Japan

Organic sheet for bed and shiki-futon. The four edges can be folded under the futon to prevent the sheets from moving. Light, soft, wrinkle-resistant and easy to handle, it can be washed frequently. The raw material, organic cotton, is free of harmful chemicals even during the production process.

* The sheets does not use any shrink-proofing agent. It is designed large considering the shrinkage due to washing.
* Please do not use a dryer.

Organic fitted sheets

Material : 100% organic cotton
Size (S) : 100x200cm
Size (SD) : 120x200cm
Size (D) : 140x200cm

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* Delivery only in Japan

A fitted sheet designed with a focus on durability and safety. Light, soft, wrinkle-resistant and easy to handle, it can be washed frequently. The sheet is made of organic cotton and other materials free of harmful chemicals during the production process. It can be easily set up and removed thanks to the rubber wrapping.

* The sheet does not use any shrink-proofing agent. It is designed large considering the shrinkage due to washing.
* Please do not use a dryer.

Organic duvet

Material : 100% organic cotton
Size (S) : 150x210cm / 2.8kg
Size (SD) : 170x210cm / 3.1kg
Size (D) : 190x210cm / 3.5kg

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* Delivery only in Japan

An organic duvet made of non-fluorescent, non-dyed and non-bleached organic cotton for both fabric and stuffing. The fabric used meets high level mite-proof specifications and does not easily generate dust. It is especially recommended for people with a sensitive skin. SaFo duvet has excellent moisturizing properties, moderate breathability and adhesion, and wraps your body warmly. With its eight loops on the four corners and the center, the duvet can be used in all seasons without slipping.

Organic duvet covering

Material : 100% organic cotton
Size (S) : 150x210cm
Size (SD) : 170x210cm
Size (D) : 190x210cm

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* Delivery only in Japan

This bag type duvet cover is made of organic cotton and designed with a focus on durability and safety.
Eight internal snap buttons secure easily the duvet and prevent from slipping inside the cover. Unlike usual covers, there is no need to tie a string. This simple design makes the cover usable by everyone. Light, soft, wrinkle-resistant and easy to handle, it can be washed frequently.
The cover is made of organic cotton and other materials free of harmful chemicals during the production process.

Organic comforter

Material : 100% organic cotton
Size (S) : 150x210cm / 0.8kg
Size (SD) : 170x210cm / 1.0kg
Size (D) : 190x210cm / 1.1kg

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* Delivery only in Japan

This thin organic comforter can be used all year long, as a single comforter from spring to early fall, as a cooling comforter in the summer and as a blanket in the winter.
It is made of non-fluorescent, non-dyed and non-bleached organic cotton for both fabric and stuffing. The fabric used meets high level mite-proof specifications and does not easily generate dust. It is especially recommended for people with a sensitive skin. SaFo comforter has excellent moisturizing properties, moderate breathability and adhesion, and wraps your body warmly.
Used under a quilt it will retain heat and absorb night sweats. Eight loops on the four corners and the center allow to attach a cover.

Birds nest mattress

Material : Polymer
Size (S) : 97x195cmx4.5cm / 5.6kg
Size (SD) : 117x195x4.5cm / 6.8kg
Size (D) : 137x195x4.5cm / 8.0kg

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* Delivery only in Japan

A thin mattress that supports the body using “bird nest” highly functional technology. The hardness of the structure is controlled by densifiyng fibers around the areas under pressure, susceptible to collapse.
While improving comfort and durability, this material has a high resilience and an excellent body pressure dispersion. Considering more than 90% of the mattress is composed of air, the whole structure can breathe efficiently and even while supporting a body. At any season, the mattress does not retain heat. In addition, considering there is no space for mites to settle, you can expect the mattress to have a mites-preventing effect. The polyethylene used for SaFo mattress is a material that is usually found in food containers, can be recycled and does not generate harmful dioxin when burned.
Bird’s nest mattress includes a removable organic cotton cover with an L-shaped zipper. The covers can be machine washed and the mattress can be washed in the shower at home.
After washing, lean the mattress in a well ventilated space and it will dry in 1-2 hours.

Organic bed pad

Material : 100% organic cotton
Size (S) : 100×205cm / 0.8kg
Size (SD) : 120×205cm / 1.0kg
Size (D) : 140×205cm / 1.1kg

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* Delivery only in Japan

A quilted organic futon pad. The fabric used meets high level mite-proof specifications and does not easily generate dust. It is especially recommended for people with a sensitive skin.
SaFo shiki-futon pad has excellent moisturizing properties, moderate breathability and adhesion, and wraps your body warmly. Since the pad is not attached to the mattress, it can be stacked on both sides with any type of mattress regardless of the thickness.
The fine quilting process on the surface keeps durably the filling uneven, even after washing. Shiki-futon pad is made of non-fluorescent, non-dyed and non-bleached organic cotton for both fabric and stuffing.

Organic blanket

Material : Blend 50% organic cotton
Size : 140x200cm

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* Delivery only in Japan

An organic blanket with a soft and smooth texture that can be used throughout the year regardless of the season.
In the winter, it will bring you a soft warmth when attached over a feather quit and the heat will last all night long. In the summer the organic blanket can be used as a rug or as a sleeping mat for a short nap.
Thanks to a layer of air, the blanket has excellent moisture absorption and desorption capabilities. A robust construction allows frequent cleaning without fear of loosing hair or any degradation.
Materials that come in contact with the skin are 100% organic, free of harmful chemicals at every stage of the process.

Organic blanket small

Material : Blend 50% organic cotton
Size : 90x120cm

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* Delivery only in Japan

A small and useful organic blanket that can be used all year round for many purposes.
You can use it in your home or your office as a throw as well as a baby blanket. It will bring you a soft and durable warmth anytime. Thanks to a layer of air, the blanket has excellent moisture absorption and desorption capabilities. A robust construction allows frequent cleaning without fear of loosing hair or any degradation.
Materials that come in contact with the skin are 100% organic, free of harmful chemicals at every stage of the process.

Organic gauze blanket

Material : 100% organic cotton
Size : 140x200cm

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* Delivery only in Japan

A gauze blanket made of 100% organic cotton and designed to fit the body at any moment.
Free of any chemical, the blanket has a baby-friendly material for delicate skins. Four layers of fabric moderate the warm air accumulated to create a comfortable sleep. The blanket has excellent hygroscopicity and breathability ensuring a good ventilation even during the rainy season.
It can be used a sleeping blanket, as a baby wrap or any purpose at home ore at work.
In common usage over time, the organic gauze blanket will progressively become softer.

Organic baby romper kimono style

Material : 100% organic cotton
Size : Height 50-70cm / Body weight 3-9kg

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* Delivery only in Japan

SaFo’s baby underwear will gently protect the skin of a newborn baby. Made from 100% organic cotton which has excellent hygroscopicity and breathability, it is especially suited for delicate skins.
It will perfectly absorb sweats while keeping the body warm. As it comes in direct contact with the skin, a particular attention has been paid to the fabric, a soft and stretchy knit that will support baby all year long.

*This product has passed the strict inspection of the GOTS international certificate delivered by organic certification organization Ecocert valorizing non-fluorescent, non-dyed and non-bleached products.

Organic baby romper long kimono style

Material : 100% organic cotton
Size : Height 50-70cm / Body weight 3-9kg

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* Delivery only in Japan

A long type baby underwear. Made from 100% organic cotton which has excellent hygroscopicity and breathability, it is especially suited for delicate skins.
It will perfectly absorb sweats while keeping the body warm. As it comes in direct contact with the skin, a particular attention has been paid to the fabric, a soft and stretchy knit that will support baby all year long.

*This product has passed the strict inspection of the GOTS international certificate delivered by organic certification organization Ecocert valorizing non-fluorescent, non-dyed and non-bleached products.

Organic baby romper

Material : 100% organic cotton
Size : Height 50-70cm / Body weight 3-9kg

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* Delivery only in Japan

SaFo’s baby rompers are made from 100% organic cotton which has excellent hygroscopicity and breathability, especially suited for delicate skins. There are two ways to wear the rompers. Quickly change the fastening pattern to switch from one to the other. For newborn babies, the dress style rompers will envelope and protect the body. Once the legs move actively, the coverall style rompers will easily follow the movements of the baby.
A particular attention has been paid to the fabric, a soft and stretchy knit that will support baby all year long.

*This product has passed the strict inspection of the GOTS international certificate delivered by organic certification organization Ecocert valorizing non-fluorescent, non-dyed and non-bleached products.

Organic baby cap

Material : 100% organic cotton
Size : Free

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* Delivery only in Japan

A cap to keep your baby’s head warm. Made from 100% organic cotton which has excellent hygroscopicity and breathability, it is especially suited for delicate skins.
It will perfectly absorb sweats while keeping the body warm. As it comes in direct contact with the skin, a particular attention has been paid to the fabric, a soft and stretchy knit that will support baby all year long.

*This product has passed the strict inspection of the GOTS international certificate delivered by organic certification organization Ecocert valorizing non-fluorescent, non-dyed and non-bleached products.

Organic baby bib

Material : 100% organic cotton
Size : Free

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* Delivery only in Japan

A baby bib for newborn babies and young children. Made from 100% organic cotton which has excellent hygroscopicity and breathability, it is especially suited for deli-cate skins.
As it comes in direct contact with the mouth, a particular attention has been paid to the fabric, a soft and stretchy knit that is free of harmful chemicals. With the hook-and-loop fastener, it is easy to set up and replace the organic bib in any situation.

*This product has passed the strict inspection of the GOTS international certificate delivered by organic certification organization Ecocert valorizing non-fluorescent, non-dyed and non-bleached products.

Baby mittens

Material : 100% organic cotton
Size : Free

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* Delivery only in Japan

Baby mittens for newborn babies. Made from 100% organic cotton which has excellent hygroscopicity and breathability, it is especially suited for delicate skins.
While protecting the baby’s hands from the cold, the mittens will also prevent from face scratching. As it comes in direct contact with the skin, a particular attention has been paid to the fabric, a soft and stretchy knit that will support baby all year long.

*This product has passed the strict inspection of the GOTS international certificate delivered by organic certification organization Ecocert valorizing non-fluorescent, non-dyed and non-bleached products.

Organic cotton mask

Size : 14x11cm / String 35cm
Color : Natural
Material : Surface / High-density fabric 100% cotton, Back / 100% cotton organic fabric

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* Delivery only in Japan

This 100% organic cotton mask can be washed and reused all year long.
With a 99% pollen cut (verified with a filter test), it will support you during hay fever or when the air is dry. As the organic fabric has a high density, it also protects from splashes and droplets.
To guarantee a good fit for every face, the length of the string can be tied behind the ear and adjusted. SaFo’s mask is a safe and secure product for delicate skins with a particular focus on non-fluorescence, non-dyeing, and non-bleaching.

CERTIFI-
CATIONS

ECOCERT is an international organic certification organization based in Toulouse, France. Since its establishment in 1991, ECOCERT created 26 offices around the world and provide organic certification in 158 countries. Certifications include agricultural products, processed foods, livestock products, cosmetics, cotton and many more. GOTS and OCS are the typical textile certifications.

GOTS is Global Organic Textile Standard certification that guarantees organic textiles by an international certification body. It is required that all production processes are using raw materials that have been certified by organic farming in accordance with EU ECC regulations or US NOP regulations. GOTS products must contain more than 70% certified organic fiber, and strict conditions are applied such as restrictions on the use of chemicals and compliance with social norms.

OCS 100 is Organic Content Standard certified for organic products. It guarantees traceability of all processes from raw material production to final products using organic farming certification according to EU regulations or USDA/NOP certification of the US. OCS 100 allows for transparent, consistent and comprehensive independent evaluation and verification of organic material content claims on products. It covers products containing 95-100% organic material.

OCS Blended is Organic Content Standard certified for organic products. Regarding organic production, traceability (production history of all processes) from raw material production to final products using organic farming certification in accordance with EU regulations or USDA/NOP (certification of USDA Tracking) is guaranteed. OCS Blended covers products containing 95-100% organic material.

FLAGSHIP STORE

Address : Tokyu Hands Shibuya 4B floor 12-18 Udagawacho, Shibuya-ku, Tokyo 150-0042(Google Maps
Business hours : 10:00〜21:00 (Closed at the end of the year / Same as business hours of Tokyu Hands Shibuya)
Tel : +81-3-5489-5111

COMPANY &
DESIGN

Heart Co.,Ltd

We manufacture and sell bedding products using certified organic cotton.
In our aim to create a true global brand and a 100% organic production with only 20 employees, we acquired certifications from ECOCERT. We are thoroughly committed to establish an effective traceability system, informing the number of each lot in every product and performing black lighting inspections to ensure that there is no contamination by chemicals in all processes. A careful management of all subcontractors is monitored with confirmation surveys.

Since 2005, we have obtained international certifications from organic certification organization ECOCERT.

heart-kochi.jp

Design direction

Takumi Shimamura

Designer & representative of Tokyo based office Qurz Inc.
Provides a wide range of designs including DOCOMO mobile phones, automobiles and sightseeing buses, small-scale residences, interiors, furniture and industrial products. Takumi Shimamura won various awards such as the Japan Good Design Award. Since April, 2015, he produces gift item such handy ceramic coffee mill, real wooden tablemat, various wooden items, all hand made in Japan.

qurz.jp

CONTACT