ORGANIC IS
MANNERS
We believe in an ethic, organic way of living. There is a Japanese word, saho, that combines the ideas of faith and elegance, engagement and beauty, responsibility and manners.
In Japan, people treat each other with respect when interacting, placing importance on courtesy. Valuing courtesy is also a part of the manners (saho) that let people live enjoyably with each other.
As indicated in words like “demeanor,” certain rules exist for behavior and etiquette. Following these rules leads to pleasant living and beautiful gestures.
We believe that courtesy and manners in everyday living are what enhance people’s lifestyles for a comfortable, organic life.
SaFo expresses perfectly the concept behind each item of the brand, encouraging a more careful and refined attitude on our ways of consuming. Using exclusively hand harvested high quality organic textiles, all products have a delicate texture and a soft touch.
ORGANIC TEXTILE
In our aim to create a true global brand, we acquired Global Organic Textile Standard (GOTS) international organic certification from the global certification organization ECOCERT, soon after the release of the standards.
The acquisition of GOTS certification demonstrates that traceability is ensured in all processes, ranging from raw materials to the products, and that the absence of harmful substances and chemicals has been confirmed, for safety and peace of mind.
We are one of the few bedding companies in the world to have acquired GOTS certification.
FACTORY
Otoyo town in Kochi. SaFo’s factory is located in a peaceful mountain area.
Organic cotton that has just arrived from the production factory.
Staff unravels organic cotton by hand.
Fluffy organic cotton before being processed.
A thin sheet of organic cotton is molded.
Several sheets of organic cotton are layed together, one on top of the other.
Staff piles up many sheets of loosened cotton to form a soft futon.
A view of the factory: In the back, cotton is loosened and in the front the finished batting is inserted into the futon fabric.
Sewing process that fixes the batting of the futon.
The edges of the finished futon are sewn with tape.
Pillow covers and sheets are sewn.
Our GOTS certificate established by French organic certification organization ECOCERT.
Cotton fabric illuminated by black light. All the finished fabrics are checked by the factory's black light inspection to see if they contain other synthetic fibers.
PRODUCTS
Organic duvet
Material : 100% organic cotton
Size (S) : 150x210cm / 2.8kg
Size (SD) : 170x210cm / 3.1kg
Size (D) : 190x210cm / 3.5kg
An organic duvet made of non-fluorescent, non-dyed and non-bleached organic cotton for both fabric and stuffing. The fabric used meets high level mite-proof specifications and does not easily generate dust. It is especially recommended for people with a sensitive skin. SaFo duvet has excellent moisturizing properties, moderate breathability and adhesion, and wraps your body warmly. With its eight loops on the four corners and the center, the duvet can be used in all seasons without slipping.
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Organic comforter
Material : 100% organic cotton
Size (S) : 150x210cm / 0.8kg
Size (SD) : 170x210cm / 1.0kg
Size (D) : 190x210cm / 1.1kg
This thin organic comforter can be used all year long, as a single comforter from spring to early fall, as a cooling comforter in the summer and as a blanket in the winter.
It is made of non-fluorescent, non-dyed and non-bleached organic cotton for both fabric and stuffing. The fabric used meets high level mite-proof specifications and does not easily generate dust. It is especially recommended for people with a sensitive skin. SaFo comforter has excellent moisturizing properties, moderate breathability and adhesion, and wraps your body warmly.
Used under a quilt it will retain heat and absorb night sweats. Eight loops on the four corners and the center allow to attach a cover.
Organic bed pad
Material : 100% organic cotton
Size (S) : 100×205cm / 0.8kg
Size (SD) : 120×205cm / 1.0kg
Size (D) : 140×205cm / 1.1kg
A quilted organic futon pad. The fabric used meets high level mite-proof specifications and does not easily generate dust. It is especially recommended for people with a sensitive skin.
SaFo shiki-futon pad has excellent moisturizing properties, moderate breathability and adhesion, and wraps your body warmly. Since the pad is not attached to the mattress, it can be stacked on both sides with any type of mattress regardless of the thickness.
The fine quilting process on the surface keeps durably the filling uneven, even after washing. Shiki-futon pad is made of non-fluorescent, non-dyed and non-bleached organic cotton for both fabric and stuffing.
Organic shiki-futon
Material : 100% organic cotton
Size (S) : 100x205cm / 3.5kg
Size (SD) : 120x205cm / 4.2kg
Size (D) : 140x205cm / 4.8kg
An organic cotton futon that is praised by soft futon lovers. The fabric used meets high level mite-proof specifications and does not easily generate dust. It is especially recommended for people with a sensitive skin. The cover has excellent moisturizing properties, moderate breathability and adhesion, and wraps your body warmly. SaFo futon cover is made of non-fluorescent, non-dyed and non-bleached organic cotton for both fabric and stuffing.
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Bird's Nest Mattress
Material : Polymer
Size (S) : 97x195cmx4.5cm / 5.6kg
Size (SD) : 117x195x4.5cm / 6.8kg
Size (D) : 137x195x4.5cm / 8.0kg
A high-function and highly resilient mattress that firmly supports the body with a “bird's nest”-like mesh material. The edges and hip areas, which tend to lose shape and sag easily, are made firmer by increasing the fiber density. This enhances comfort and durability. The highly resilient material makes it easy to turn over in bed and provides excellent pressure dispersion. Since more than 90% of the inner material consists of an air layer, it has excellent breathability and prevents heat buildup even in summer. In addition, since there are no areas for mites to attach to, it can be expected to have an anti-mite effect. The polyethylene used in the mattress filling is a human- and eco-friendly recyclable material, used in food containers, and does not produce harmful dioxins when burned. The mattress comes with a removable organic cotton quilted cover with an L-shaped zipper.
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Organic Duvet Covering
Material : 100% organic cotton
Size (S) : 150x210cm
Size (SD) : 170x210cm
Size (D) : 190x210cm
Organic Covering for Shiki-Futon
Material : 100% organic cotton
Size (S) : 105x210cm
Size (SD) : 120x210cm
Size (D) : 140x210cm
Organic Bed Sheets
Material : 100% organic cotton
Size (S) : 150x270cm
Size (D) : 180x270cm
Organic Fitted Sheets
Material : 100% organic cotton
Size (S) : 100x200cm
Size (SD) : 120x200cm
Size (D) : 140x200cm
It was designed with the idea that “the bedding on which we spend the most time should be safe and comfortable.” The bed coverings and sheets are lightweight, soft, smooth, and easy to care for frequent washing. They are made of organic cotton, and no harmful chemical agents are used in the processing. We recommend it for those who want to use an organic cover for the first time.
*No shrink-resistant chemicals are used. It is made larger to consider the shrinkage caused by washing.
*Please avoid using a dryer.
Organic pillow
Material : 100% organic cotton
Size (R) : 35x55cm / 0.5kg
Size (L) : 43x63cm / 0.7kg
SaFo pillows are made of non-fluorescent, non-dyed and non-bleached organic cotton for both fabric and stuffing.
As it uses cotton with excellent water absorption capability, you can use it without fear of night sweats. If you are concerned about the humidity, expose the pillows to sunlight to make them dry quickly.
The smooth texture of the cotton will softly wrap your head for a comfortable daily use. The R size is a small organic pillow that we recommend for smaller bodies and the L size is a standard size comfortable organic pillow.
*Please use it together with the "organic pillow cover" sold separately.
Organic pillowcase
Material : 100% organic cotton
Size (R) : 35x75cm
Size (L) : 45x85cm
Designed to be simply handled, pillow covers are light and soft, does not wrinkle and are easy to wash. The raw material, organic cotton, is free of harmful chemicals even during the production process.
The R size is a slightly smaller cover for pillows, designed as an envelope (hotel type) without a fastener. It can be set neatly by inserting a pillow inside the cover and sliding the mouth along the tall edges.
The L size is a cover for a standard size pillow. It is designed as well as an envelope (hotel type), without a fastener. It can be set neatly by inserting a pillow inside the cover and sliding the mouth along the tall edges.
Washable Buckwheat Hull Pillow
Material : 100% organic cotton
Size (SM) : 28x39cm
Size (R) : 35x55cm
Size (L) : 43x63cm
This pillow contains buckwheat hulls, a traditional Japanese pillow material. It supports the head firmly and stably with moderate cushioning, and the height can be changed to your preference by adjusting the inner bag. It has a natural temperature control function and does not accumulate heat, which improves the quality of sleep with "Zukan-Sokunetsu“ which is an ancient wisdom in Japan for a good night's sleep. Organic cotton quilted covers soften the contact of buckwheat hull grains with the skin and absorb perspiration while sleeping, so they always feel good. Buckwheat hulls, produced in Hokkaido in Japan, are rinsed seven times and washed and dried three more times to remove dust and powder. The outer cover and the inner bag can be washed by hand to keep the pillow clean at all times.
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Organic Cotton Quilted Pillow Cover
Material : 100% organic cotton
Size (SM) : 28x39cm
Size (R) : 35x55cm
Size (L) : 43x63cm
This ethical organic cotton pillow cover is made of quilted fabric that is soft and fluffy.
This moderately thick cover is moisture-wicking and is easy to wash.
They are made of organic cotton, and no harmful chemical agents are used in the processing.
Organic blanket
Material : Blend 50% organic cotton
Size (SM) : 140x200cm
Size (S) : 90x120cm
An organic blanket with a soft and smooth texture that can be used throughout the year regardless of the season.
In the winter, it will bring you a soft warmth when attached over a feather quit and the heat will last all night long. In the summer the organic blanket can be used as a rug or as a sleeping mat for a short nap.
Thanks to a layer of air, the blanket has excellent moisture absorption and desorption capabilities. A robust construction allows frequent cleaning without fear of loosing hair or any degradation.
Materials that come in contact with the skin are 100% organic, free of harmful chemicals at every stage of the process.
8-ply Organic Cotton Gauze Blanket
Material : 100% organic cotton
Size : 140x200cm
This 8-ply organic cotton gauze blanket is fluffy and lightweight; the more it is used, the more comfortable it becomes. Eight layers of fabric with different weaves, consisting of a roughly woven gauze fabric and a finely woven gauze fabric, create layers of air to keep warm. Even the sewing threads are made from cotton. Skilled craftsmen spend a lot of time and effort to produce these products by hand. Its production process requires the “sense of instincts” of an experienced craftsman, especially when weaving very delicate and fraying cotton threads in a machine with strictly controlled humidity and other factors. So, only 10 pieces can be manufactured per day.
Gauze has excellent moisture-wicking and is highly breathable and dries easily after washing.
It is recommended for people with sensitive skin or difficulty with chemical fabrics.
Organic Cotton Fur Cushion
Material : 100% organic cotton
Size : 45x45cm
Upcycled from scrap fabrics produced during the futon-making process, it feels like fur, but is made of 100% organic cotton!
This fluffy cushion is also recommended for vegans.
Organic Cotton Fur Comfort Cushion
Material : 100% organic cotton
Size : 100x58cm
Upcycled from scrap fabrics produced during the futon-making process, it feels like fur, but is made of 100% organic cotton!
This fluffy Comfort Cushion is also recommended for vegans. It can be used as a set with an ottoman,sold separately,for even greater comfort.
Organic Cotton Fur Ottoman
Material : 100% organic cotton
Size : 58×58cm
Upcycled from scrap fabrics produced during the futon-making process, it feels like fur, but is made of 100% organic cotton!
This fluffy ottoman is also recommended for vegans. It can be used as an ottoman for the Comfort Cushion of the same series or used as it is.
Organic Cotton Fur Round Cushion
Material : 100% organic cotton
Size : φ70㎝
Upcycled from scrap fabrics produced during the futon-making process, it feels like fur, but is made of 100% organic cotton!
This fluffy Round Cushion is also recommended for vegans. Leaning against the cushion, you will feel a sense of relaxation like being enveloped.
Organic Cotton Fur Rug
Material : 100% organic cotton
Size : 70×140㎝
Upcycled from scrap fabrics produced during the futon-making process, it feels like fur, but is made of 100% organic cotton!
This fluffy rug is also recommended for vegans.
CERTIFI-
CATIONS
ECOCERT is an international organic certification organization based in Toulouse, France. Since its establishment in 1991, ECOCERT created 26 offices around the world and provide organic certification in 158 countries. Certifications include agricultural products, processed foods, livestock products, cosmetics, cotton and many more. GOTS and OCS are the typical textile certifications.
GOTS is Global Organic Textile Standard certification that guarantees organic textiles by an international certification body. It is required that all production processes are using raw materials that have been certified by organic farming in accordance with EU ECC regulations or US NOP regulations. GOTS products must contain more than 70% certified organic fiber, and strict conditions are applied such as restrictions on the use of chemicals and compliance with social norms.
OCS 100 is Organic Content Standard certified for organic products. It guarantees traceability of all processes from raw material production to final products using organic farming certification according to EU regulations or USDA/NOP certification of the US. OCS 100 allows for transparent, consistent and comprehensive independent evaluation and verification of organic material content claims on products. It covers products containing 95-100% organic material.
OCS Blended is Organic Content Standard certified for organic products. Regarding organic production, traceability (production history of all processes) from raw material production to final products using organic farming certification in accordance with EU regulations or USDA/NOP (certification of USDA Tracking) is guaranteed. OCS Blended covers products containing 95-100% organic material.
FLAGSHIP STORE
Address : Hands Shibuya Store 4B floor 12-18 Udagawacho, Shibuya-ku, Tokyo 150-0042（Google Maps）
Business hours : 10:00〜21:00 (Closed at the end of the year / Same as business hours of Hands Shibuya Store)
COMPANY &
DESIGN
Heart Co.,Ltd
We manufacture and sell bedding products using certified organic cotton.
In our aim to create a true global brand and a 100% organic production with only 20 employees, we acquired certifications from ECOCERT. We are thoroughly committed to establish an effective traceability system, informing the number of each lot in every product and performing black lighting inspections to ensure that there is no contamination by chemicals in all processes. A careful management of all subcontractors is monitored with confirmation surveys.
Since 2005, we have obtained international certifications from organic certification organization ECOCERT.
heart-kochi.jp
Design direction
Takumi Shimamura
Designer & representative of Tokyo based office Qurz Inc.
Provides a wide range of designs including DOCOMO mobile phones, automobiles and sightseeing buses, small-scale residences, interiors, furniture and industrial products. Takumi Shimamura won various awards such as the Japan Good Design Award. Since April, 2015, he produces gift item such handy ceramic coffee mill, real wooden tablemat, various wooden items, all hand made in Japan.
qurz.jp
CONTACT
